What are the most important factors to compare when shortlisting Koh Samui hotels for a beach vacation?

Prioritize beachfront access and the hotel’s location relative to the beach and activities. Compare room types (villa, suite, or family-friendly options) and on-site amenities such as pools, spa, and dining options. Also weigh whether the property suits your priorities—families, couples, wellness, or weddings—and overall value for money.